This was a passion project for an off-grid glamping retreat — think campfire storytelling meets graphic design degree. The wordmark is hand-drawn and slightly off-kilter, giving it a lived-in, whimsical feel. Paired with a quirky colour palette and vintage-leaning type, the brand captures both the ruggedness of the outdoors and the dreamy escapism of sleeping under the stars. Custom illustrations add texture and personality, bringing scenes to life without overexplaining the magic. The whole system feels nostalgic, but not dated — a little weird, a little wild, and totally in tune with nature.

Project lead as Designer for Grant Design