A fictional real estate development that gave us full permission to lean into the drama of mid-century modern design. This identity plays with structure and space, borrowing the geometric charm of the era while staying soft and approachable. The wordmark is confident but understated, balanced by organic illustrations that use shadow and depth to add a sense of place. A muted, era-inspired palette brings the whole thing into the now without losing its nostalgic edge. Fields, florals, and feeling grounded — all wrapped up in a brand that feels like home, even if the homes don’t exist (yet).

Project lead as Designer for Grant Design