This brand was concepted, designed, and wrapped up in 48 hours — just like a good loaf, we worked fast and let it rise naturally. Noctua is a bakery in Toronto that wanted to stand out without trying too hard, so we ditched the pastel bun clichés in favor of something warm, weird, and genuinely inviting. The squishy, imperfect wordmark takes inspiration from dough in motion, while earthy tones reflect real ingredients and crusty crusts. Quirky illustrations bring a human touch, and the whole system feels handmade, from the logo to the loaf.

Co-Designer for Grant Design