This real estate team didn’t want to look like real estate — and bless them for it. We built a brand inspired by Calgary’s unique Western identity, with a nod to stampede culture and the city’s scrappy charm. A sturdy slab serif wordmark brings a vintage, rodeo-ready vibe, while the colour palette of dusty pinks, deep browns, and rodeo reds feels unexpected but right at home. The cherry on top? A custom cowprint stamp made from Calgary’s city limits. Equal parts yeehaw and strategic — this identity rides hard for personality.