Cask Law

This identity was all about contrast. A women-led legal team wanted something modern and sharp but with warmth and style — nothing too stuffy, and definitely no gavels. We built a custom, all-caps wordmark that feels strong and straightforward, then softened it with a colour palette that draws from natural materials: mossy greens, aged creams, soft leathers. The result is a brand that can hold its own in the boardroom but still feels approachable over coffee. Professional, but with personality. Legal, but not cold.

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Selling Cowtown