An equine wellness facility with a name that means “beautiful thinking” needed a brand that felt intuitive, earthy, and a little unpolished — in the best way. The hand-drawn wordmark echoes the curve of a horse’s back and the non-linear nature of healing, with rough letterforms that resist perfection. The palette is misty and subdued, inspired by early mornings, prairie fog, and the quiet strength of wide open space. Paired with structured type and organic textures, the result is both grounded and ethereal. Not quite polished, not quite wild — just like the work they do.

Project lead as Designer for Grant Design